ALANNA NASON

Owned and operationalized global brand strategy, translating positioning into integrated, cross-channel marketing campaigns aligned to product launches, GTM initiatives, and key business priorities.

Led end-to-end campaign planning and execution across content, PR, social, and executive channels, building structured marketing calendars to support launches, campaigns, and industry moments.

Developed and executed multi-channel content strategies, driving cohesive brand storytelling and contributing to pipeline revenue across owned, earned, and digital platforms.

Served as the central cross-functional marketing lead, aligning Product, Creative, PR, Legal, and executive stakeholders to deliver unified campaigns with clear timelines and execution frameworks.

Built and refined scalable marketing workflows and planning processes, improving team efficiency and enabling consistent campaign execution as the organization scaled.

Drove brand visibility across media, social, and digital channels, increasing share of voice and strengthening brand presence in competitive markets.

Developed and implemented comprehensive social media strategies, driving increased brand awareness and engagement.

Analyzed social media performance metrics, optimizing content and campaigns for maximum reach and impact.

Collaborated with cross-functional teams to align social media initiatives with broader marketing and business goals.

Managed social media content calendars and publishing schedules, ensuring consistent brand messaging and timely delivery.

Led integrated, multi-channel marketing campaigns across web, social, video, email, and webinars, aligning content and storytelling to product launches and revenue-driving initiatives, contributing to a 40% increase in customer conversion.

Built and managed content and campaign calendars, ensuring alignment across marketing, product, and leadership teams for timely and cohesive execution.

Developed brand and product storytelling frameworks that translated complex financial concepts into accessible, engaging content for consumer audiences.

Collaborated with product teams to integrate content strategies that supported new feature launches and product updates.

Built and scaled a consumer brand from launch, developing and executing social-first marketing campaigns that drove a 525% increase in website traffic.

Owned end-to-end campaign execution, including content creation, influencer partnerships, and product storytelling aligned to key retail moments (Valentine's Day, Mother's Day, seasonal etc.).

Established brand identity and visual storytelling across digital channels, creating a cohesive and recognizable brand presence.

Managed influencer relationships and partnerships, optimizing content distribution and brand reach.

Supported the execution of integrated marketing campaigns across digital channels for multiple client accounts.

Coordinated cross-functional teams to align messaging, timelines, and deliverables across campaigns.

Contributed to content development and campaign execution, supporting brand positioning and performance-driven marketing initiatives.

Analyzed campaign performance data to identify opportunities for optimization and improved ROI.

Provided support for digital marketing campaigns, including content gathering and organizational tasks.

Assisted in coordinating marketing materials and communications for client projects.

Gained exposure to cross-functional team collaboration and campaign execution processes.